HOLYOKE ST. PATRICK'S DAY PARADE

SUNDAY, MARCH 19, 2017

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Sponsors

Without the generosity of our sponsors, this incredible annual celebration and homecoming event would not be possible.
THANK YOU!

We would like to express our deepest gratitude to our Sponsors! Each year, it costs approximately a half a million dollars to produce a Parade and Road Race of this caliber, complete with spectacular special events and renowned award winners. Without the generosity of our sponsors, this incredible annual celebration and homecoming event would not be possible. THANK YOU!

If you would like information about how to join this amazing group of supporters, please contact Sheila Moreau 617.839.2217, sheila.moreau@gmail.com or James M. Leahy, 413.537.4200, leahy413@gmail.com with questions, inquiries and/or a customized proposal for your business or organization.

2016 Sponsors

Claddagh Level Sponsors

peoples-bank

Shamrock Level Sponsors

Holyoke Medical Center
Holyoke Gas & Electric
Valet Park of America
Tighe & Bond
Big Y
Westfield Bank

Stop and Shop
Agua
SUEZ Water
TommyCar Auto Group
Mercy Medical Center
Interstate Towing, Inc.

MGM Springfield
Aer Lingus
E-S Sports
Weld Management Co., Inc.
Holyoke Mall at Ingleside

Celtic Level Sponsors

Comcast
Pope Francis High School
Attys. Chartier, Brady & Ogan
Holyoke Credit Union
Bresnahan Insurance Agency, Inc.
City Treasurer Sandy Smith
Brennan’s Pub
Deb Goldberg Treasurer and Receiver General
Pro Lube Auto Center
Scrub Wear House
Anthony D. Gulluni Hampden County DA

John Boyle O’Reilly Club
Mike Albano Governor’s Council
The Log Cabin | Delaney House
Mary Hurley for Governor’s Council
Congressman Richie Neal
Sheriff Michael Ashe
Nick Cocchi for Sheriff
WWLP 22News
Seeley Financial
Easthampton Savings Bank
Commonwealth Packaging Corp.
The Big E

Francie’s Tavern
Red’s Towing
Dunkin’ Donuts
U.S Senator Ed Markey
Florence Savings Bank
The Murphy/Callahan Families
State Representative Aaron Vega
F.L. Roberts
Gary Rome Kia
Fleet Feet Sports
Ladies Landscaping

The Dowd Insurance Agencies
United Bank
Mcnamara Waste Services, LLC
Beers & Story Funeral Home
Firtion-Adams Funeral Services
Ahearn Funeral Home
Mayor Alex Morse
Health New England
RESET
Laurel Pure
Mrs. Mitchell’s Kitchen

Statistics

Reasons For YOU to be a Sponsor for the 66th Annual Holyoke St. Patrick’s Day Parade & 42nd Annual St. Patrick’s Day Road Race!
SHARE your message with OVER ONE MILLION People

Parade weekend draws culturally and racially DIVERSE group of spectators and participants from all over the northeast. Our sponsors enjoy marketing exposure to OVER ONE MILLION people:

400,000+
Spectators lining the Parade Route
1.2+ Million
Viewers tuning in to watch the live broadcast
20,000+
Marchers, band members, dignitaries & participants
6,000+
Road Race runners (+50,000 spectators!)
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Live Broadcast Exposure

42%
of TV’s in this media market tune in to the Parade TV Broadcast (Arbitron Survey, 2009)

This year’s broadcast will be available via satellite to our area and to many other media markets across the country.

St. Patrick’s Road Race

32
US states represented by runners of the road race (we have runners from Africa and Europe, too!)
roadracemap2014

Special Events

Events honor National, International and Local Award Winners including the:
Grand Marshal Reception, Coronation Ball, Awards Dinner, Ambassador’s Breakfast, JFK Dinner , Pub Crawl, Golf Tournament

SUPPORT one of the LARGEST St. Patrick’s Day Parades in the Country!

The Holyoke St. Patrick’s Day Parade is a NON-PROFIT event comprised of more than 20,000 marchers, 25 to 30 floats and 35 to 40 bands. Your contribution helps to…

  • Advance the major economic engine The Parade provides to this area
  • Cover the costs of the events leading up to the Parade, the Parade itself and its Telecast and the Road Race
  • Keep this essential community event thriving!

CAPITALIZE on the $20 Million+ of annual revenue related to the Parade

(According to 2012 Economic Impact Study by UMASS Donahue Institute)

  • Retailers – decorations, food, clothing, gas, gifts, etc.
  • Restaurants, Coffee Shops & Pubs
  • Banquet facilities
  • Transportation
  • Hotels
  • Media – Newspapers, Television, Radio advertisements
  • Float and sign builders
  • Tax revenue
  • Printers
  • Street vendors
  • Tourism
  • Photography Studios

Sponsorship Packages

Below are sponsorship options for the 2017 Parade and Road Race. Please contact Sheila Moreau 617.839.2217, sheila.moreau@gmail.com or James M. Leahy, 413.537.4200, leahy413@gmail.com with questions, inquiries and/or a customized proposal for your business or organization.

Marching Band Sponsorship:

  • Sign in front of the musical unit(s) being sponsored. The sign can be carried by employees/staff/representatives, if desired. The telecast is also put on Comcast’s On Demand® where it has proven to be the most “demanded” show in the March / April period.
  • Name recognition and advertisement announcement during the Parade telecast as the Division sign passes-by, telecast viewership is 1.2 million.
  • Entire Parade is LIVE STREAMING on www.WGBY.org on Parade Day
  • Sponsorships range in cost depending on caliber and rating of musical unit

Television Broadcast Sponsorship:

  • TV Sponsorship of the Parade includes FOUR, 15-second sponsorship advertisement announcements (commercials) during the Parade telecast.
  • Signage at the staging area on Northampton St. which serves as background for the ENTIRE Parade telecast. The telecast is also put on Comcast’s On Demand® where it has proven to be the most “demanded” show in the March/April period.
  • Broadcast to an audience of 1.2 Million AND live–streamed on WGBY.org

Road Race Sponsorship:

  • Start and Finish Line Banners in the downtown Corridor along Hampden Street 3ft/10ft Banners – (seen by 6,000+ runners and 15,000+ at the Block Party)
  • Mile Markers – 1ft/3ft Signs
    Locations: Entrance to 391, Hillside/Westfield RD, Westfield/Homestead *6,000+ runners will see the Mile Markers – as well as spectators in those areas

Take advantage of Sponsoring a Mile Marker: have music, band, excitement at the Mile marker – be creative and make it fun for the runners!

Special Events:

  • Advertising opportunities at events such as the Awards Dinner, Coronation Ball, JFK Award Reception as well as in the VIP Viewing Room and at the Party After the Parade
  • Sponsorship amounts vary
  • Program Book: Contact Kathy Lynch klynch@lajusticeprinting.com to place an ad in the Parade Program Book

* Sponsorships over $2,000 include tickets to the VIP VIEWING ROOM at the Yankee Pedlar. These VIP tickets are for entry to the “best seat in the house” for viewing the Parade – overlooking the corner of Northampton and Beech Streets. Enjoy complimentary wine, beer and a delicious lunch buffet while NETWORKING with Parade Award Winners, Parade Committee members and Sponsors & their families. (Number of VIP tickets depends on level of Sponsorship).

Program Book

If you are interested in placing an ad in our Parade Program Book that is distributed to spectators along the Parade route, please contact Kathy Lynch at KLynch@LaJusticePrinting.com.

Download the 2016 Parade Program Advertisement Order Form.

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