SUNDAY, MARCH 19, 2023



Without the generosity of our sponsors, this incredible annual celebration and homecoming event would not be possible.


We would like to express our deepest gratitude to our Sponsors! Each year, it costs approximately a half a million dollars to produce a Parade and Road Race of this caliber, complete with spectacular special events and renowned award winners. Without the generosity of our sponsors, this incredible annual celebration and homecoming event would not be possible. THANK YOU!

If you would like information about how to join this amazing group of supporters, please contact Sheila Moreau 617.839.2217, sheila.moreau@gmail.com or Kelly McGiverin 413.561.5966 KellyMcGiverin@yahoo.com with questions, inquiries and/or a customized proposal for your business or organization.

2022 Sponsors

Claddagh Level Sponsors


Irish Level Sponsors


Liberty Bank

Shamrock Level Sponsors

Tighe & Bond
Westfield Bank
Stop and Shop

Emerald Level Sponsors

SUEZ Water
Aer Lingus
E-S Sports
Holyoke Mall at Ingleside

Celtic Level Sponsors

Holyoke Credit Union
Bresnahan Insurance Agency, Inc.
Brennan’s Place
Deb Goldberg Treasurer and Receiver General
Mayor Joshua A. Garcia
Chris Doughty for Governor
Maura Healey for Governor
Halfway House Lounge
Griffin’s Café
Pic’s Pub & Pizzeria
Slainte Restaurant

Paper City Bar and Grill
Lyle Electric
Anthony D. Gulluni Hampden County DA
John Boyle O’Reilly Club
The Log Cabin | Delaney House
Sheriff Nick Cocchi
Congressman Richie Neal
WWLP 22News
Commonwealth Packaging Corp.
State Sen. John Velis

USA Waste & Recycling
Francie’s Tavern

Dunkin’ Donuts
U.S Senator Ed Markey
The Murphy/Callahan Families
State Rep. Pat Duffy
Sen Eric Lesser- Candidate for Lt. Gov.
Mayor Kim Driscoll Candidate Lt. Gov.
Resnic, Beauregard and Driscoll
Bob Pion
UMassFive College Credit Union
Mont Marie Rehabilitation & Healthcare Center

The Dowd Insurance Agencies
United Bank
Beers & Story Funeral Home
Firtion-Adams Funeral Services
Ahearn Funeral Home
Health New England
Laurel Pure
Mrs. Mitchell’s Kitchen
Atty. Michael A. Fenton for Governor’s Council
Quality Fleet Services
State Representative Joseph Wagner


Reasons For YOU to be a Sponsor for the 70th Annual Holyoke St. Patrick’s Day Parade & 46th Annual St. Patrick’s Day Road Race!

SHARE your message with OVER ONE MILLION People

Parade weekend draws culturally and racially DIVERSE group of spectators and participants from all over the northeast. Our sponsors enjoy marketing exposure to OVER ONE MILLION people:

Spectators lining the Parade Route
1.2+ Million
Viewers tuning in to watch the live broadcast
Marchers, band members, dignitaries & participants
Road Race runners (+50,000 spectators!)

Live Broadcast Exposure

of TV’s in this media market tune in to the Parade TV Broadcast (Arbitron Survey, 2009)

This year’s broadcast will be also be lived streamed on WWLP.com

St. Patrick’s Road Race

US states represented by runners of the road race (we have runners from Africa and Europe, too!)

Special Events

Events honor National, International and Local Award Winners including the:
Grand Marshal Reception, Coronation Ball/Awards Dinner, Ambassador’s Breakfast, JFK Dinner , Dobbin, Battle of the Bars,
Halfway Race &  Golf Tournament

SUPPORT one of the LARGEST St. Patrick’s Day Parades in the Country!

The Holyoke St. Patrick’s Day Parade is a NON-PROFIT event comprised of more than 20,000 marchers, 25 to 30 floats and 35 to 40 bands. Your contribution helps to…

    • Advance the major economic engine The Parade provides to this area
    • Cover the costs of the events leading up to the Parade, the Parade itself and its Telecast and the Road Race
  • Keep this essential community event thriving!

CAPITALIZE on the $20 Million+ of annual revenue related to the Parade

(According to 2012 Economic Impact Study by UMASS Donahue Institute)

  • Retailers – decorations, food, clothing, gas, gifts, etc.
  • Restaurants, Coffee Shops & Pubs
  • Banquet facilities
  • Transportation
  • Hotels
  • Media – Newspapers, Television, Radio advertisements
  • Float and sign builders
  • Tax revenue
  • Printers
  • Street vendors
  • Tourism
  • Photography Studios

Sponsorship Packages

Below are sponsorship options for the 2023 Parade and Road Race. Please contact Sheila Moreau 617.839.2217, sheila.moreau@gmail.com or Kelly McGiverin 413.561.5966 KellyMcGierin@yahoo.com with questions, inquiries and/or a customized proposal for your business or organization.

Marching Band Sponsorship:

  • Sign in front of the musical unit(s) being sponsored. The sign can be carried by employees/staff/representatives, if desired. The telecast is also live on WWLP and streamed on WWLP.com.
  • Sponsorships range in cost depending on caliber and rating of musical unit

Television Broadcast Sponsorship:

  • TV Sponsorship of the Parade includes 30 or 15-second sponsorship advertisement announcements (commercials) during the Parade telecast.
  • Signage at the staging area on Northampton St. which serves as background for the ENTIRE Parade telecast. 
  • Broadcast to an audience of 1.2 Million AND live–streamed on WWLP.com


2022 Parade YouTube Link

Road Race Sponsorship:

  • Start and Finish Line Banners in the downtown Corridor along Hampden Street 3ft/10ft Banners – (seen by 6,000+ runners and 15,000+ at the Block Party)
  • Mile Markers – 1ft/3ft Signs
    Locations: Entrance to 391, Hillside/Westfield RD, Westfield/Homestead *6,000+ runners will see the Mile Markers – as well as spectators in those areas

Take advantage of Sponsoring a Mile Marker: have music, band, excitement at the Mile marker – be creative and make it fun for the runners!

Special Events:

  • Advertising opportunities at events such as the Awards Dinner, Coronation Ball, JFK Award Reception as well as in the VIP Viewing Room and at the Party After the Parade
  • Sponsorship amounts vary
  • Program Book: Contact Kathy Lynch klynch@lajusticeprinting.com to place an ad in the Parade Program Book

* Sponsorships over $2,000 include tickets to the VIP VIEWING ROOM at PeoplesBank. These VIP tickets are for entry to the “best seat in the house” for viewing the Parade – overlooking the corner of Northampton and Beech Streets. Enjoy complimentary wine, beer and a delicious lunch buffet while NETWORKING with Parade Award Winners, Parade Committee members and Sponsors & their families. (Number of VIP tickets depends on level of Sponsorship).

Program Book

If you are interested in placing an ad in our Parade Program Book that is distributed to hundreds of spectators along the Parade route, please contact Sheila Moreau 617.839.2217, sheila.moreau@gmail.com  or Kelly McGiverin 413.561.5966 KellyMcGiverin@yahoo.com.

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