Program Book

2026 Ad Order Form

Whether you have been a longtime generous supporter of the Holyoke St. Patrick’s Parade or are a new patron, it is thanks to your commitment we have been able to create a memorable “Reunion Weekend” each year.

Each year the Committee works diligently to produce a Parade Program Book. This year, for the first time, the book will be published in full color! This book is full of amazing pictures taken over the course of the “Green Season” which becomes a cherished history of our great parade. The program book is also shared across the country as many people purchase and send them to friends and relatives who are not able to join us.

Because our membership is made up of women and men who come from many Western Massachusetts communities, the Parade Program Book is not only exclusive to Holyoke. We encourage you to use the pages of the book to help gain exposure for your business, as well as making a TAX DEDUCTIBLE contribution to a long honored event.

Email holyokeparadeprogram@gmail.com to place an ad in the 2026 parade program.

Parade Program Overview

  • Each year, 1,500 copies of the Parade Program Book are printed to support the event's activities and outreach.

  • The program book features 100 plus advertisers, which include a mix of local businesses as well as families of award winners. Their contributions play a significant role in making the event successful.

  • On the day of the parade, the program books are sold to attendees for $1 each, providing both a valuable keepsake and additional support for the event.

  • The Parade Program Books are distributed widely across the region, ensuring that they reach a diverse audience. Many recipients are collectors who value these books as part of their annual parade memorabilia. Others seek them out as souvenirs, appreciating the opportunity to commemorate the parade and its related events. This broad distribution supports the parade’s visibility and helps foster a sense of community among attendees and supporters.

  • The Parade Program Book cover is designed each year by a local artist.

2026 Ad Order Form