TV Broadcast
Can’t make it? Watch the Parade live on WWLP!
The 73rd Holyoke St. Patrick’s Parade will be held on Sunday, March 22, 2026. It will again air live at noon on WWLP and live streamed on WWLP.com. The television location will be at the Beech Street side of Holyoke High School, and the parade will step-off at 11:10am from the Kmart Plaza.
Parade spectators who usually watch the event along Northampton Street will need to note the earlier start time.
22News Anchor Patrick Berry and Hayley Dunn from the Parade Committee will serve as Parade hosts, and 22News Anchor Julia O’Keefe will provide interviews from the Parade route with participants and bystanders throughout the coverage.
WWLP-22News may be viewed over-the-air on channel 22.1, on Comcast channels 5 & 822, on Charter channels 9 & 787, and on DirecTV channel 22.
WWLP-22News, a Nexstar Media Group, Inc. station, is an NBC affiliate providing local news, network, syndicated, and local programming to western Massachusetts.
The station also provides superior digital breaking news and weather coverage through its website WWLP.com and on all mobile devices. WWLP 22.2 is the home of The CW Springfield. In addition to The CW network programming, 22News airs each evening at 10 p.m.
Watch the 2025 Holyoke St. Patrick’s Parade
Parade Announcers
Patrick Berry
Patrick Berry, born and raised in Westfield, joined 22News as a part of the Mass Appeal team in January 2020. Growing up in Westfield, he attended St. Mary’s parish schools and Holyoke Community College. He moved to New York City in 1990 and studied at the City University of New York’s Bernard Baruch College. Patrick spent 13 years living in NYC, where he advanced in the national television advertising field.
He returned to Westfield in 2003 with his wife Mimi and their two daughters, Maura and Courtney. Once here, he worked as sales manager at WGGB abc40, and then for the television ratings company Nielsen. He later became president and owner of The Westfield News Group until selling the media outlets in the summer of 2019. As president and owner of The Westfield News Group, Patrick hosted a two-hour weekly radio show on WSKB 89.5FM which was also simulcast on WCPC-TV.
His wealth of experience, deep ties to our local communities, and his valuable interviewing skills make him the perfect choice to take over as Host and Executive Producer of 22News’ community affairs program, InFocus. You can watch him each weekday on the 22News Plus smart TV app.
Hayley Feyre Dunn
Hayley Dunn is a proud Holyoke native and lifelong supporter of the Holyoke St. Patrick’s Parade. A graduate of Holyoke Catholic High School, Providence College (BA), and Suffolk University (MPA), she has built her personal and professional life around service, community connection, and her deep love of the city she calls home.
Hayley is a long-standing member of the St. Patrick’s Committee of Holyoke and served as Parade President in 2024. She continues to support the Committee as its media liaison and as one of the hosts of the televised broadcast—one of her favorite roles, where she helps share Holyoke’s traditions, stories, and community spirit with viewers near and far.
Professionally, Hayley serves as Manager of Corporate Citizenship at Eversource, leading the company’s community partnerships, employee engagement programs, and philanthropic initiatives through the Eversource Foundation. Her commitment to strengthening communities was recognized when she was named a BusinessWest “40 Under 40” honoree in 2018.
Hayley has also contributed her time to the Children’s Museum at Holyoke as a former Board member, where she helped elevate its signature fundraising events (and even took a twirl as a Fancy Steps dancer in 2012).
She and her husband, Frank, live in Holyoke with their four children—Frankie, Charlotte, Eloise, and Harry. Whether organizing a community initiative, volunteering behind the scenes, or hosting parade coverage on parade day, Hayley brings genuine enthusiasm, hometown pride, and a heartfelt commitment to celebrating all that makes Holyoke special.
Julia O’Keefe
Julia O’Keefe joined the 22News team in June 2024 as a Multimedia Journalist and has been sitting in the Morning Anchor seat since June 2025. She is a graduate of Villanova University, boasting a Bachelor’s in Communications and English, with a concentration in journalism.
A western Massachusetts native, Julia is proud to tell the news stories that make her home community unique. During her year as a 22News Reporter, she especially enjoyed covering the community events she attended growing up, like The Big E and Holyoke Saint Patrick’s Parade.
Before 22News, Julia’s work was featured in Villanova University’s student-run newspaper, The Villanovan, as well as on AKSM Media as Senior Election Correspondent. Julia interned with the research team of Newstalk Radio’s The Hard Shoulder Show in Dublin, Ireland. Her time working abroad helped shape Julia’s perspective on global communication, tested her research skills in a new environment, and confirmed her passion for broadcast journalism.
She loves connecting with the individuals that make the western Mass. community so special and is glad to wake up with you every day! In her free time, Julia enjoys reading, playing with her golden retrievers, Deacon and Franklin, and spending time with family and friends.