Sponsorship Packages

Marching Band Sponsorship

  • Sign in front of the musical unit(s) being sponsored. The sign can be carried by employees/staff/representatives, if desired. The telecast is also live on WWLP and streamed on WWLP.com.

  • Sponsorships range in cost depending on caliber and rating of musical unit

Television Broadcast Sponsorship

  • TV Sponsorship of the Parade includes 30 or 15-second sponsorship advertisement announcements (commercials) during the Parade telecast.

  • Signage at the staging area on Northampton St. which serves as background for the ENTIRE Parade telecast.

  • Broadcast to an audience of 1.2 Million AND live–streamed on WWLP.com

Road Race Sponsorship

Start and Finish Line Banners in the downtown Corridor along Hampden Street 3ft/10ft Banners – (seen by 6,000+ runners and 15,000+ at the Block Party)

Mile Markers – 1ft/3ft Signs
Locations: Entrance to 391, Hillside/Westfield RD, Westfield/Homestead *6,000+ runners will see the Mile Markers – as well as spectators in those areas

Take advantage of Sponsoring a Mile Marker: have music, band, excitement at the Mile marker – be creative and make it fun for the runners!

Special Events

  • Advertising opportunities at events such as the Awards Dinner, Coronation Ball, JFK Award Reception as well as in the VIP Viewing Room and at the Party After the Parade

  • Sponsorship amounts vary

  • Program Book: Contact Kathy Lynch at lynchkathleen39@comcast.net to place an ad in the Parade Program Book

Sponsorships over $2,000 include tickets to the VIP Viewing Room at PeoplesBank.

These VIP tickets are for entry to the “best seat in the house” for viewing the Parade – overlooking the corner of Northampton and Beech Streets. Enjoy complimentary wine, beer, and a delicious lunch buffet while networking with Parade Award Winners, Parade Committee members and Sponsors & their families. (Number of VIP tickets depends on level of Sponsorship).