Sponsorship Packages

Marching Band Sponsorship

  • Sign in front of musical unit being sponsored, text and voice mention on live Broadcast of parade on WWLP and WWLP.com, business name listed on Holyoke St. Patrick's Parade website

  • Sponsorships range in cost depending on caliber and rating of musical unit

Television Broadcast Sponsorship

  • TV Sponsorship of the Parade includes 30 or 15-second sponsorship advertisement announcements (commercials) during the Parade telecast

  • Signage at the staging area on Northampton St. which serves as background for the ENTIRE Parade telecast

  • Broadcast to an audience of 1.2 Million AND live–streamed on WWLP.com

  • 300X250 digital display ad to be fixed on WWLP.com live broadcast page that is linkable back to business website and business name listed on Holyoke St. Patrick’s Parade website

Road Race Sponsorship

Start and Finish Line Banners in the downtown Corridor along Hampden Street 3ft/10ft Banners – (seen by 6,000+ runners and 15,000+ at the Block Party)

Mile Markers – 1ft/3ft Signs
Locations: Entrance to 391, Hillside/Westfield RD, Westfield/Homestead *6,000+ runners will see the Mile Markers – as well as spectators in those areas

Take advantage of Sponsoring a Mile Marker: have music, band, excitement at the Mile marker – be creative and make it fun for the runners!

Special Events

  • Advertising opportunities at events such as the Awards Dinner, Coronation Ball, JFK Award Reception as well as in the VIP Viewing Room and at the Party After the Parade

  • Sponsorship amounts vary

  • Program Book: Contact Kathy Lynch at lynchkathleen39@comcast.net to place an ad in the Parade Program Book

Entertainment Sponsorship

  • Sign in front of entertainment being sponsored, text and voice mention on live Broadcast of parade on WWLP and WWLP.com, business name listed on Holyoke St. Patrick's Parade website

  • Sponsorships range in cost depending on caliber and rating of entertainment

Road Race Expo Area

  • (1) 10x10 space at the Road Race Expo area located on Hampden and Maple street in the middle of ALL the action

  • Business name  listed on Holyoke St. Patrick's Road Race website

  • Business mention on loud speaker before and during JFK Plaque presentation

Sponsorships over $2,000 include tickets to the VIP Viewing Room at PeoplesBank.

These VIP tickets are for entry to the “best seat in the house” for viewing the Parade – overlooking the corner of Northampton and Beech Streets. Enjoy complimentary wine, beer, and a delicious lunch buffet while networking with Parade Award Winners, Parade Committee members and Sponsors & their families. (Number of VIP tickets depends on level of Sponsorship).