Statistics
Reasons for you to be a sponsor for the Holyoke St. Patrick’s Day Parade & St. Patrick’s Day Road Race!
Support one of the largest St. Patrick’s Day Parades in the Country!
The Holyoke St. Patrick’s Day Parade is a non-profit event comprised of more than 20,000 marchers, 25 to 30 floats and 35 to 40 bands. Your contribution helps to:
Advance the major economic engine The Parade provides to this area
Cover the costs of the events leading up to the Parade, the Parade itself and its Telecast and the Road Race
Keep this essential community event thriving!
Share your message with over one million people
Parade weekend draws a culturally and racially diverse group of spectators and participants from all over the northeast. Our sponsors enjoy marketing exposure to over one million people:
400,000+
Spectators lining the Parade Route
1.2+ Million+
Viewers tuning in to watch the live broadcast
20,000+
Marchers, band members, dignitaries & participants
6,000+
Road Race runners (+50,000 spectators!)
Live Broadcast Exposure
42% of TV’s in this media market tune in to the Parade TV Broadcast
(Arbitron Survey, 2009)
This year’s broadcast will be also be lived streamed on WWLP.com
St. Patrick’s Road Race
32 US states represented by runners of the road race (we have runners from Africa and Europe, too!)
Special Events
Events honor National, International and Local Award Winners including the Grand Marshal Reception, Coronation Ball/Awards Dinner, Ambassador’s Breakfast, JFK Dinner, Dobbin/Tartan Fundraiser, Battle of the Bars & Golf Tournament.
Capitalize on the $20 Million+ of annual revenue related to the Parade
Retailers – decorations, food, clothing, gas, gifts, etc.
Restaurants, Coffee Shops & Pubs
Banquet facilities
Transportation
Hotels
Media – Newspapers, Television, Radio advertisements
Float and sign builders
Tax revenue
Printers
Street vendors
Tourism
Photography Studios
(According to 2012 Economic Impact Study by UMASS Donahue Institute)